Everyone has a Vera Bradley story to share

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Throughout my summer as an intern with Vera Bradley, I have had the wonderful opportunity to meet quite a few dedicated Vera Bradley fans. At my sister’s wedding, I bonded with a few ladies over the gorgeous new fall colors, and at the store opening in Cleveland at Beachwood Place Mall, some families shared their Outlet Sale stories with me. It seems that everywhere I go, I meet someone who has some connection to the brand, which has made for some very fun conversations. Many of the women whom I have met have shared their special memories or significance associated with their Vera Bradley, whether they carried the bag with them to work every day, or they received it as a birthday gift. To them, their Vera Bradley is more than a cotton-quilted bag in a fun, colorful print, it is representative of a cherished memory.

As I have been reflecting on my amazing summer here at Vera Bradley, I have started thinking about my own Vera Bradley story. I was first introduced to the brand when I went to college. Everyone, and I mean everyone, at Butler University carries Vera Bradley, which makes for a very colorful campus! It is so popular that they even sell it at our campus bookstore (making it even easier for us to always have something in one of the newest prints). I started off small, buying just a Zip ID Case and Wristlet in Kensington. Before I knew it, I was hooked. Next up … a Messenger Bag in Blue Rhapsody. I’ve carried it almost daily ever since, and it has been the perfect bag to take to class and to the library—it fits my laptop, binders and books. My collection has continued to grow, with Large Duffels, a Vera, a few Totes, and my newest favorite, the Clutch Wallet. I’m sure that having an internship here at Vera Bradley has nothing to do with how many new things I have gotten in the last few months …

This bag will always hold a special place in my heart ... and in my closet.

What’s your Vera Bradley story? Or what was your very first bag? Comment and share with us!